Internet online Fame Stars

I am writing this article because I keep seeing certain people online have it easier to become known or famous specifically in certain genres?  

Now, let's talk about what I will term internet stars who appear to be ordinary people living normal lives, but are  for the most part sponsored since they get high numbers of hits/ likes on social media without really trying.  I noticed this on various youtube and Instagram channels, where pictures are super perfect with amazing lighting, makeup and hair done mua style. At times they mention having financial hardships, depression, and that they are not paid for filming videos;  if this is true, how do they have the time and money to produce the high level content and generate money?

Delving deeper into this subject questions that come to mind would be why was this person chosen to be internet famous? What did they have to offer that's unique to the advertisers or sponsors?

How did this person get the sponsors to give them the merchandise they are vloging? They vlog their travels to different countries, where they are sightseeing like tourists, how did they find the time and money to go to these places? Some speak of long distance travels, but who pays for them? Regular life for most  folks is expensive and by the time one sits down exhaustion takes over.

I wonder if these people understand real life and how a regular person really lives?

A regular job barely covers expenses nowadays, extreme cuts and sacrifices are being forced on people.

I believe to achieve real fans, you must have a wide spectrum of things to offer people in order to capture a larger audience. Also, don't always try to sell or advertise a subliminal message, by appearing super perfect in almost every picture you post the real world is tired of that.

It comes down to originality to get real users. I think these chosen online stars have major connections with various social media, most of their subscribers are computer generated and they get free stuff to promote products related to their genre. This is why no matter which genre or search words you type, specific people will come up.

In conclusion, why shouldn't everyone who is active on social media outlets get a fair share of the “hits and traffic” pie, then maybe it can be fair game.